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20090314

Birth 09

Made my way down to the Singapore Polytechnic graduation show, Birth09 yesterday night to identify our future competitors, partners, enemies, friends, employers, employees, spouse and what not.

Amongst the many ideas presented across boards and booths, I had my eyes on the Cold Rock Integrated Campaign by Andrea Kuo.


Clever solution. Driving practical failures can now comfort themselves with ice-cream and something else to peel besides parking coupons. And of course everybody has one of those annoying fickle-minded friends.

The graduation show is happening until this Sunday at Marina Square Atrium. Keep a look out for a pillow book and Eugene Ling's work.

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steph wrote at 2:36 pm